The see why project
2013-2016 / Visual Identity / Product

In September 2013, the Draw Collective pitched the idea of the Souvenir Project to the Nicosia Municipality as part of a Pop-Up Shops project they were just getting off the ground. Souvenir products had been neglected for ages and lacked a modern design approach and perspective, especially in Cyprus. Our proposal called for a new range of souvenir products as an alternative to the traditional kitsch available to locals and tourists. Being a side project with no funding to create a steady stream of products, the project was sidelined and eventually died three years later. In those three years, however, we managed to open six different pop-up shops in various cities and villages stocked with our locally produced and original products, organize workshops and talks about the Cypriot souvenir, and promote dozens of Cypriot designers and artists.