Cyprus Association of Graphic Designers and Illustrators
2017 / Visual Identity

Visual identity for the Cyprus Association of Graphic Designers and Illustrators. Designers must be able to adapt to the needs of each project, without sacrificing their personal identities. This is the idea behind the association’s logotype. The acronyms for Graphic Designers (Γ) and Illustrators (Ε) can be stretched and extend horizontally or vertically without losing legibility, but at the same time the acronyms for Association (Ε) and Cyprus (Κ) are always fixed to show strength and stability.